I am pleased to announce the publication of a research note in the journal Events Management titled “Too Much Nostalgia? A Decennial Reflection on the Heritage Classic Ice Hockey Event.”
From the abstract:
This research note explores the legacy of the Heritage Classic, an outdoor ice hockey event held in Edmonton, Canada in November 2003. The event explicitly and successfully evoked nostalgia for former players, past teams, rural environments, and the egalitarian nature of childhood games, becoming a major international media and tourism event as well as the template for numerous outdoor ice hockey events held around the world. It also provided the Edmonton Oilers hockey club and the event’s organizers with both emotional and economic capital at a time when the franchise required support. However, the success of the Heritage Classic meant that the National Hockey League (NHL) and other hockey leagues would organize subsequent outdoor hockey events, thereby minimizing the ability for individual franchises to benefit from their heritage as the Oilers did. Furthermore, little was done locally to build on the success of the Heritage Classic, while the proliferation of similar events globally may have minimized both the media and tourism impacts of subsequent outdoor hockey games.
This research note is a follow-up to my 2006 article “Place Identity and Sport Tourism: The Case of the Heritage Classic Ice Hockey Event” (co-authored with Dr. Tom Hinch of the University of Alberta) published in Current Issues in Tourism. Given the proliferation of outdoor ice hockey events, both in North America and Europe, it seemed time to reflect on the legacy of the event that started it all.
Should you not have access to Event Management through an institutional subscription, please drop me a line and I would be happy to share a copy of this research note with you. Feel free to contact me by email, on Twitter, or by direct message on Facebook.