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I am pleased to announce the publication of “Towards a critical sport heritage: implications for sport tourism” in the Journal of Sport & Tourism. This paper was authored by myself, Gregory Ramshaw of the Department of Parks, Recreation and Tourism Management at Clemson University, and Sean Gammon of the School of Sport, Tourism and the Outdoors at the University of Central Lancashire, and looks at the growing relationship between sport, heritage, and tourism. In particular, it reexamines Ramshaw and Gammon’s (2005) sport heritage typology, particularly given the immense changes in critical heritage studies research over the past decade. From the abstract:
This paper reflects upon the development and increased acceptance for heritage becoming a key component of sport tourism research. The original sport heritage typology, as posited by Ramshaw and Gammon (2005), is re-examined through a more critical lens, revealing additional dimensions that help augment its key components. More specifically, it is argued that future studies should consider the more intangible features of sport heritage, as well as acknowledging the expanding global nature of sport and its impact upon fandom. Also, the case is made for research to explore the dissonance inherent in much of sports heritage, as well as determining where the power lies in allocating and championing current sport heritages. Lastly, the more general implications to the field of sport tourism are offered with particular regard to motivation, place and consumption.
We hope that this paper helps to reframe our original sport heritage framework, noting both how this topic area has evolved as well as suggesting areas where sport heritage research ought to go.
There are a limited number of free downloads of this paper available here. We hope that it helps take sport heritage research in some new and exciting directions.
One element of heritage, particularly public manifestations of heritage, is that heritage is much more fun to do and to watch rather than to read-about. Most museums and historic sites will provide opportunities for visitors to touch, feel, and try particular activities from the past. Many will also incorporate forms of live interpretation and re-enactments, in order for visitors to see the past “come to life.” Certainly, these opportunities provide a much more diverse learning opportunity for visitors and provide a sensual, and perhaps empathetic, link between past and present. However, these kinds of activities are also enjoyable and make for an entertaining day out. Perhaps this is why forms of heritage events, such as the ubiquitous Renaissance Fair and Battle Re-enactments, are so popular. Of course, the forms and types of authenticity in these kinds of representations can vary. In my earlier life working at a pioneer village, we worked with several re-enactment groups, and while I found there was an intense fidelity to the accuracy of their outfits, there was little understanding – or care – of the broader social, cultural, and political issues of that material culture…or most anything else, really. At times, it was a cosplay, albeit with real or imagined educational overtones. At other times, I have seen re-enactment done very well, where it is entertaining, accurate, and informative.
Sport heritage has been relatively slow to the re-enactment game, although this has been changing. Certainly, sports museums employ interactive exhibits for a variety of reasons, from entertaining visitors to recruiting the next generation of athletes, though given the ludic nature of sport, it is surprising we have not seen more sites use more interpretation and re-enactments. Similarly, sport re-enactments and historical demonstrations may be akin to experimental archaeology, where historical sports are attempted to see how they work in time and space. However, there appears to be a rise in forms of sport heritage re-enactment and demonstration, particularly in the United States using early manifestations of baseball.
Vintage Base Ball, as it is called, uses rules from the mid-to-late 19th century, and includes players dressing up in period costume and – in some cases – using antiquated language. The sport is a bit of a hybrid between contemporary baseball and cricket, most noticeably in that the pitcher is called the bowler and fielders don’t use gloves. As The Guardian describes it in an article from August:
It’s an intriguing slice of Americana. A blend of historical re-enactment and competitive endeavor, the game could be said to occupy something of a fraught intersection between where baseball was and where it is now…(T)he sport also counts hipsters in search of something off-mainstream, and conservative types attracted by a sense of nostalgia, a period when gentlemanly conduct pervaded the game. Even those who crave a scintilla of officialdom.
Certainly, there are broader ideas – and ideals – of simplicity and something of the rural pastoral, which is indicative of many forms of heritage. The Guardian notes that there has been a significant rise in the number of teams in recent years, and while this could be simply the latest heritage/leisure trend, perhaps there is a larger issue going on – what Philip Moore calls “practical nostalgia” – whereby the nostalgic past becomes a roadmap for how to cure the ills of the present and future. Perhaps Vintage Base Ball is the latest antidote for coping with contemporary society.
Earlier in October, I had the chance to actually play Vintage Base Ball as part of the Georgia Peaches – representing the Ty Cobb Museum in Royston, Georgia – as they took on the Shoeless Joes – representing the Shoeless Joe Jackson Museum in Greenville, South Carolina. The event is held each autumn, and the host museum flips back and forth (this year’s event was held in Royston). While many heritage-based events have goals related to awareness, or an attendance increase, or to raise funds, this annual event appears to exist simply to exist – that it is a way to celebrate, and perhaps redeem and rehabilitate, two of baseball’s infamous antiheroes: Joe Jackson, kicked out of baseball and banned from Hall of Fame induction, for allegedly being part of a group that fixed the 1919 World Series, and Ty Cobb, one of the game’s greatest players, but who might be most well-known for having an extremely short, violent, and possibly racist temper. Shoeless Joe has become a bit more of a folk hero in recent years, perhaps because of his link to the work of the late W.P. Kinsella and the film Field of Dreams, while Cobb – though still largely viewed in a negative light – has inspired recent scholarship that challenges much of the popular negative depiction of him.
There is also an element of kinaesthetic learning to Vintage Base Ball. Like experimental archaeology, Vintage Base Ball could be considered a form of experimental sport heritage – trying a game from the past, in the present, and seeing how it works. I noticed that the game when relatively quickly – we played two games, in fact, and neither took more than 90 minutes or so. In part, it seemed that this had much to do with the rules, in particular that an out could be achieved from catching the ball after one hop (rather than in the air, as is the only way contemporary baseball). Similarly, you could see the echoes of cricket in the game, particularly in terms of fielding and style of play. Certainly, in the 1860s there was a transition from cricket to baseball, though beyond terminology and the lack of gloves, there is also an apparent shared yearning for a more civil form of recreation and leisure. Finally, although there was some fidelity to authentic representation (one player for the Georgia Peaches came all the way from St. Louis, and wore a vintage Detroit Tigers uniform for the game), it was more about celebrating the achievements of Cobb and Jackson, as well as creating a tradition in their name.
In the past two generations, heritage studies – and heritage conservation along with it – have embraced broader notions of what constitutes a heritage worthy of recognition and protection. Although much of the broader understandings of built heritage have included recognizing and conserving vernacular heritage like industrial sites, agricultural locations, and heritages of everyday home life, heritages of sport, leisure, and recreation have too become part of the contemporary conservation movement. Although it may, on some level, be a stretch to position monumental structures like sports venues – along with the elite (and, in recent decades, well-compensated) athletes who now work there – as heritages of the everyday, these “new cathedrals” are nevertheless important symbols in the community and to the people who use or are impacted by them. In particular, they become more than utilitarian places when they are demolished or when a team elects to move venues. As such, sporting venues become remnants like any other form of built heritage: they are symbols of a past, a repository of memory, and a place that, in many cases, is important to conserve. However, unlike a stately home or even an old factory, an abandoned sporting venue does pose a unique conservation challenge, in whether it makes sense to preserve and conserve a sporting venue when its primary use – a place where sport is played – no longer occurs.
(The former Maple Leaf Gardens in Toronto, now home to – among other things – a grocery store and university athletics facility. Photo courtesy of Kate Blair)
Although the much of the focus in the conservation and preservation of sporting venues focuses on the grand and famous, many sporting venues have much more local and regional meanings and, often, are associated more with community leisure and recreation than professional and elite sport. In 2002, English Heritage commissioned a report titled A Sporting Chance which looked at the recognition and conservation of a variety of sporting venues, from famous football grounds through to community pools and leisure facilities to factories which made sporting equipment. In 2011, Historic England (the successor to English Heritage) provided an updated prospectus on the preservation of sport heritage venues, arguing that
Sport and recreation play a major role in modern life. Historic buildings in these categories can therefore elicit strong emotional and sentimental responses. At best, buildings for sport and recreation can be structures of architectural elegance, imbued with considerable social history interest. More commonly they are merely functional in appearance. Yet many of those that survive – and the losses have been considerable – transcend mere utility, and have a character all of their own. (p.3)
The report notes that historic sporting venues have come under threat from commercial and real estate development, from changing health and safety initiatives, and from the need and desire for sporting clubs and sport organizations to maximize revenues (and which may threaten the historic integrity – or continued use – of a historic venue). Furthermore, the report provides numerous other forms of sport venue preservation, including locations associated with ancient and medieval sports like cockfighting and real tennis, as well as more community-based sporting facilities such as billiard halls, cricket clubs, velodromes, gymnasia and drill halls, race tracks (horse, greyhound, and auto), and many more.
Although architectural and historic considerations are important in preserving sporting venues, often it is the emotional connections to these venues which are most pronounced. Losing a beloved venue can be a challenging and even traumatic event for fans and supporters, particularly when it is associated with a the move of a team or the end of a particular era of play. The demolition of Ebbets Field in 1957, the stadium where Jackie Robinson became the first African American player in Major League Baseball, following the Brooklyn Dodgers move to San Francisco has been eulogized numerous times, most notably by filmmaker Ken Burns in his landmark 1994 documentary series “Baseball”:
In 1912, construction began. By the time it was completed a year later, Pigtown had been transformed into Ebbets Field – baseball’s newest shrine, where some of the game’s greatest drama would take place. In the years to come, Dodger fans would see more bad times than good, but hardly car, listen to the southern cadences of a pioneer broadcaster, and witness first-hand baseball’s finest moment – when a black man wearing number 42 trotted out to first base.
In 1955, after more than four decades of frustration, Brooklyn would finally win a world championship, only to know, two years later, the ultimate heartbreak, as their team moved to a new city, 3,000 miles away, leaving an empty shell in Flatbush that eventually became an apartment building, and an even emptier spot in the soul of every Brooklyn fan.
The “empty shell” of a venue no longer has a purpose if games are no longer played there, thus the justification for conservation or preservation becomes a challenge. Nothing is so dead as an empty stadium. In recent years, however, the heritage value of sporting venues have been reconsidered – including for venues that, even a few short years ago, would have struggled to be defined as “heritage.” Sites such as the Astrodome, which ushered in the era of the multipurpose stadium, are now considered important representations of a particular form and type of sport heritage.
There are few sites in professional sport that are as much aligned with sport heritage, heritage sport tourism, and sporting pilgrimage as Boston’s Fenway Park, home of the Red Sox baseball club. The stadium opened in 1912, sells-out virtually every game, has a quirky, unique design (particularly the large, left field wall known as the “Green Monster“) that has inspired the design of numerous contemporary stadium design features – and even several replicas at the minor league level, attracts hundreds of thousands of visitors on non-game days and in the off-season (making it one of the most visited tourist attractions in Massachusetts), and is listed on the National Register of Historic Places for its age and design, links to baseball history, connections to New England identity, and role as a “muse” for numerous literary and artistic works. Even some of the areas surrounding the stadium – such as the prominent “Citgo” sign over the outfield wall – are considered part of the heritage infrastructure of Fenway Park. In terms of its role in sport heritage research, Fenway Park makes numerous appearances – most notably in the work of Michael Friedman, who looks at how sport heritage has been created and marketed at Fenway as well as how Fenway has actually borrowed features from retro ballparks like Oriole Park at Camden Yards in Baltimore (particularly in the creation of Yawkey Way outside of the ballpark, which is based off of Eutaw Street in Baltimore).
My purpose for going to Fenway Park, aside from the fact that I had never been before, was as part of a long-time promise my brother and I made to our father to one day take him to see a game at the stadium. My father isn’t a Red Sox fan, my brother doesn’t follow baseball at all, and I am a Toronto Blue Jays supporter – a division rival of the Red Sox. However, going to Fenway was, in truth, on all of our sporting “bucket list” in large part because of the stadium’s infamy. As such, we finally fulfilled our promise to take our father to a game, an August 27, 2016 matchup between the defending World Series champion Kansas City Royals and the hometown Red Sox.
Although many sporting venues use sport heritage for a variety of purposes, from establishing a sense of place tangible link between past and present to creating a sense of legitimacy, few sites – if any I have experienced – commodify their heritage in the same way Fenway Park does. From the old timey street carnival on Yawkey Way, to the Fenway-inspired “antiqued” souvenirs, to the colour of the stadium (a kind-of “heritage green”) to the use of an antiquated manual scoreboard, to the Fenway traditions like the singing of “Sweet Caroline” in the eighth inning, the entire experience is very much managed through the lens of sport heritage. Of course, there is a price to be paid for this – our tickets, which at similar vantage points in other stadiums would retail for around $40 – had a $120 face value. The seats were not overly comfortable either, and many concourse areas of the stadium were significantly more “1912” than “2016” in terms of space. There is also very little heritage dissonance or few ideas of Fenway being anything other than “goodly heritage.”
And yet, despite a long-held antipathy for the Red Sox and many of their fans, it was hard not to feel that Fenway is a very special place. Certainly, much of this feeling had to do with who I went to the game with – the experience was made that much more special because it was a family pilgrimage. The heritage of the venue also made it special. It wasn’t just going to a random ballgame at a major league stadium. It was going to Fenway with my brother and father.
Similarly, I was pleased to see numerous – and almost discreetly-placed – heritage markers throughout the stadium, most of which had to do with changes in design and features (such as when stadium lights were added, or when elevators were installed). In many ways, it felt a little like going to a National Historic Site – that there was a realization that the heritage of the stadium is multifaceted, perhaps not necessarily in terms of narratives but in terms of approach. I think this reflected what the National Register of Historic Places designation set out to do – Fenway is not just an old ballpark, it is a symbol and a conduit between past and present.
Finally, it was just fun. I have been to many ballparks throughout the United States and Canada, and few gave the feeling of both gravitas and the sense that every game was an event like going to Fenway Park. Going to a game at Fenway just feels special, and that you are dipping a toe in a river of baseball lore that existed before you and will continue long after you are gone. I can’t say I’ll become a Red Sox fan anytime soon, but I’m already planning my next trip.
The College Football Hall of Fame (CFHF) in Atlanta, Georgia (relocated from South Bend, Indiana in 2014) is, perhaps, best described as a more a place of worship than a museum. Of course, most sports halls of fame are more about veneration than education for a variety of reasons. However, the College Football Hall of Fame takes this approach to a new level, as it very much is about experiencing and celebrating the meanings, traditions, and legacies of college football. There are, relative to the size of the museum, very few artefacts, and the displays – while familiar to most contemporary museum patrons – are less about sacred treasures and more about reliving and celebrating the past and present of the sport. In fact, most of the collection – including the inductees themselves, as well as the many sights and sounds of college football – are entirely digital. Even more than that, they are personally curated based on your college football affiliation.
To the uninitiated, college football in the United States involves – in theory – amateur competitions between institutes of higher education. However, the scale, scope, pageantry, and money (particularly for the coaches, administrators, broadcasters, sponsors, and many athletics programs) involved in college football are entirely professional. Different regions and conferences will have different football cultures – from styles of play to tailgating traditions. In addition, there are hundreds of college football teams throughout the United States – from internationally known programs like Notre Dame, Alabama, and Ohio State who fill 90,000 seat stadiums and attract millions of dollars in support, through to small division two and three programs which have limited spectatorship and financial support. Indeed, the challenge of a CFHF is that is has to be both general – in terms of representing the whole of college football – while also being specific to the recognizable teams, games, and athletes.
The CFHF experience begins with a “log-in” procedure where your information – and fan affiliation – are recorded, both to personally curate your experience (each visitor receives a lanyard to wear that allows for swiping at interactive stations along the way) as well as collect visitor information – including contact information. Most visitors view a 10 minute video that provides visitors something of the experience of a college game day at a large stadium and university. Visitors can then view some of the famous trophies from college football, including the Heisman Trophy (awarded annually to the top player in college football). A large part of the museum space is dedicated to fan traditions, such as tailgating and team fight songs, and there is also a section on college football bands and cheer teams. Visitors then proceed through a section about college football coaches, training regiments for college football, the evolution of college football equipment, college football rivalries, and famous college football broadcasts. The one section that comes close to a broader social history is a small display about historically black colleges and universities, as well as a small display about “service” college football programs from the armed forces.
The top floor of the CFHF is the actual hall of fame itself – which is entirely digital – and a section about players who have gone on to great careers outside of football. Finally, there is a large, indoor practice-type facility where visitors can try their football skills before exiting through the gift shop and back into Atlanta’s Olympic Plaza.
The basic narrative of the CFHF could be boiled down to “College football is great, and it has created great games, great champions, and great men – both on and off the field.” I wasn’t expecting anything different, nor is it really set up to do anything different than celebrate college football. Again, most halls of fame aren’t particularly interested in broader social or political issues, and a visitor is not going to find much about race, gender, economic, or health issues at the CFHF. In other words, it does what it says on the tin, and is unapologetic about it. And, judging by the crowds that were there the day we visited, it is an unabashed crowd-pleaser and, it would seem, people broadly enjoy the experience.
Of course, I believe this rather hagiographic approach is – broadly speaking, and not just for the CFHF – limiting. I think there is room for places like this to be, in the terms of the new museology, forums and not just sites of worship. And, I think that forum approach need not be just about some of the broader issues in college football and university athletics, but can be celebratory as well. From what I could see, there isn’t much space for temporary exhibits, nor did there appear to be any form of public, live interpretation or other form of programming. I think this is limiting, both in terms of the broad content and presentation of the CFHF, but also its broader appeal. In many respects, once you’ve “done” the CFHF, there are not many reasons to go back – at least for several years. It is possible that repeat visitation isn’t one of their major goals, and given that the CFHF is in the tourist district of Atlanta, right near the stadium that hosts numerous college football games that attract visiting fans, it may not need to attract regular repeat visitors. In some ways, it is set up to visit every three to five years, which may entirely meet their mandate. However, I’m just not sure there is much room to grow or change its galleries, and offer something new to the annual visitor.
One of the other aspects that was pointed out to me – and one that I may have overlooked otherwise – was that the focus of the CFHF really is the “big time” college football programs, particularly from the South. Working at Clemson, we are one of those big-time Southern programs, so it all was instantly recognizable to me. However, I could understand how a college football fan from a smaller school or, say, a west coast university might not necessarily recognize the depiction of the sport and its traditions. I would also suggest that the digital approach, though interesting and interactive, also had its issues. Despite it being only two years old, many of the interactive displays were already showing some wear-and-tear, and several were down for maintenance. Furthermore, I found it difficult to find information not related to Clemson. While the personal curatorship was an interesting approach, it was a bit more challenging to find out about other athletes, games, and programs.
As a visitor, I found it enjoyable enough, but I also have the real-deal of a big time college football program just steps from my office. I think it is a site that would appeal to both the dedicated fan and, possibly, might be of interest to someone wanting an introduction to the sport. In some ways, I could see it appealing to foreign visitors as a way of having an immersive American football experience on non-game days and in the off-season. As a heritage scholar, it is very much a corporate museum – a football museum celebrating football as a self-contained phenomenon. In other words, there wasn’t much about a broader context for developments in the sport and its traditions. The influence of corporate sponsorships were also a bit invasive (Kia branding throughout the tailgating exhibit, for example) and, I felt, detracted from the experience. Finally, if we are to understand heritage as the “present use of the past,” the CFHF celebrates all that is good about the college football experience, perhaps to mask the myriad of issues the sport currently faces – concussions and other health issues, sexual assaults committed by players and ignored by athletic and university administration, players’ labour issues, including unionization and pay, and the fact that college football coaches and administrators are almost always the highest paid employees on campus, to name but a few.
I am pleased to announce the publication of “Leveraging sport heritage to promote tourism destinations: the case of the Tour of Flanders Cyclo Event.” This article, to be published in the Journal of Sport & Tourism, was co-authored with Dr. Inge Derom from Vrije Universiteit Brussel and is based off of data she collected in 2013. A limited number of free e-copies of the article are available.
From the abstract:
The conceptual framework of event leverage has been applied to cases of event sport tourism, but it has been under-examined in cases of heritage-based active sport tourism. Using the framework of event leverage, the purpose of this paper is to explore the strategic opportunities for tourism destination development associated with hosting heritage-based active sport tourism events. Quantitative and qualitative survey data were collected from participants (N = 1091) at the 2013 edition of the Tour of Flanders Cyclo event. This annual active sport tourism event has gained world-wide popularity through explicit associations with Flanders’ cycling heritage. The findings reveal significant differences between national and international event participants in terms of their socio-demographic profiles, cycling behaviours, and event motivations. Active sport tourists who travelled internationally to take part in the event were more committed to experiencing and pursuing the event’s heritage, as active participants as well as passive spectators. While sport tourism events are commonly identified as the key resource in the event leveraging literature, this paper highlights the leveraging potential of other event and destination-related resources, including event heritage, route, and atmosphere. The findings contribute to the conceptual framing of event leverage by identifying active sport heritage as an important resource to promote participation among sport tourists. This study suggests a broader conceptualisation of sport heritage as an active and embodied process. Event stakeholders are advised to create temporary and permanent transformations that can enhance the connection between the facets of the event and the context of the host to attract domestic and international participants all year round.
This research is important for sport heritage scholars and practitioners in several ways, including that the heritage of sporting events can be an important lure for sport tourists, that sport heritage can be an active and participatory and not merely passive and consumptive, and that destinations could employ their sport heritage connections in tourism development, particularly to attract international visitors.