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Here in the United States, we have seen an increase in the ways that heritage is presented, marketed, and sustained – particularly in rural regions. Many small towns and communities have museums, historic sites, and heritage markers that – individually – may have challenges attracting visitors and interest. The new approach – which is also seen in broader forms of heritage designation, including at the World Heritage level – is to view heritage more holistically, at least in terms of geography.
As such many sites are linking together as part of theme-based heritage “trails” in order to both adequately reflect connections between sites as well as pool resources for marketing and promotion. Theme-based trails have demonstrated some success in rural economic development and can be important catalysts for identifying, recognizing, and sustaining important aspects of culture, heritage, and industry in rural and peripheral regions. Typical themes for trails include religious and pilgrimage routes, migration and trade routes, as well as industrial, cultural, and literary routes, although food-based trails have also become popular trail theme in recent years. It is assumed that all members of trails share common goals as to the purpose and outcomes of trail development, although this may not always be the case.
In any event, though many other forms of heritage – particularly those specific to popular cultures like music, literature, and food – have embraced the heritage trail concept, there appear to be relatively few sport heritage-specific trails that link sporting attractions, sites, places, and markers together. Perhaps the best local example of this concept might be the Packers Heritage Trail in Green Bay, that links important sites in the community to the heritage of the Green Bay Packers football team. On a broader regional basis, the Robert Trent Jones Golf Trail in Alabama is one example of a sporting trail, though the actual historical/heritage component this trail is perhaps not as prominent as would exist in other regional heritage trails like the Virginia “Crooked Road” music trail.
The seemingly limited use of sport heritage in trail development begs a few questions. First, are there other trails besides the ones listed above that are exclusively sport-based, particularly those that are regional driving trails (i.e.: require a car) rather than a local walking trail? Second, if sport heritage is not being used as a theme for trail development, why is it not being used? Has it not been considered, or has it been considered and dismissed? Third, if sport heritage has been considered and dismissed in trail development, what were the reasons? Does it have to do with marketability, or lack of sites/attractions in a region, or something else (e.g.: competition between sites)?
Sport heritage seems like it could be a strong theme for some kind of trail development – particularly around a common theme like particular sports (baseball, basketball, hockey) or famous athletes. Yet, there are apparently few examples of sport heritage being used in trail development, and I am curious as to why this is the case.
The holiday season is upon us and, if you have someone in your life with an interest in sport heritage, gift buying can be difficult and quite expensive. Of course, there are many gift options in terms of memorabilia, autographs, and the like – though, often times, these can be costly and sometimes difficult to obtain depending on the item. Other sport heritage-related gifts – such as attending a fantasy camp or an historic event like the Masters golf tournament or Wimbledon – can be equally expensive and inaccessible to all but a wealthy few.
Not to fear, however, as we have some gift suggestions for the sport heritage person in your life to suit both your budget and their interests!
Though there are many options in the art/sport heritage landscape, the work of Paine Proffitt is particularly notable. I first encountered his work in the World Rugby Museum at Twickenham Stadium back in 2007 when on a research project, and I was thrilled to see that he is still producing magnificent artwork. Although much of his current work is based in English football, as an ex-pat American he also covers North American sports such as baseball and ice hockey. Visit his website at www.painproffitt.com – you’ll be pleased you did.
(Some examples of Paine Proffitt‘s outstanding artwork.)
Retro and throwback sports jerseys and apparel are fairly common now, but weren’t always so. Several companies – most notably Ebbets Field Flannels and the Old Fashioned Football Shirt Company (or TOFFS) – now produce sports apparel from bygone eras, or from long forgotten teams, often in era-specific fabric (I have a replica 1950s canvas football jersey from TOFFS). I was amazed at some of the replica items of truly quirky teams and eras that these companies reproduce. For example, Ebbets Field Flannels, though mainly reproducing baseball apparel from various minor league teams from the 40s, 50s, and 60s, produced a replica jersey from the Edmonton Flyers – a semi-pro hockey team that most people in my hometown of Edmonton had probably long forgotten existed. Much like Paine Proffitt’s artwork, people interested in throwback sports apparel would have a field day looking at all of the reproduction items available.
Books and other reading material
There are many, many, many sport history books released during the holiday season, as books are an easy fall-back as gifts. Of course, there are also several academic sport heritage books as well, some of which were covered in a previous post. However, for those of us in the northern hemisphere, the holiday season is the best time to dream about the spring and summer to come. Few things are more enjoyable to think about during the cold winter months than a perfect day at the cricket ground and, for that, Wisden is your spot. This time of year, there are many cricket books on sale at Wisden – not the least of which is the famous Wisden Cricketers’ Almanack.
Memberships to sports museums, halls of fame, and sports clubs make some of the best gifts. Even if the recipient is not living near the museum or club, it provides an opportunity to both provide support as well as give a sense of being a part of the organization. Most museums and halls of fame provide various levels of membership – including the National Baseball Hall of Fame and Museum – while some sports clubs have memberships for patrons living away or abroad, such as Kent Cricket’s affordable “13th Man” club membership.
For the sport heritage aficionado who has it all, donations to organizations involved in the preservation and interpretation of sporting heritage make wonderful gifts. The International Sports Heritage Association has a list of member organizations – perhaps find one in a local area and provide a one-time or on-going donation as a gift. Another possibility are donations to organizations – such as the excellent Sporting Memories Network – that use the sporting past to tackle major health issues such as dementia and depression.
When I first began my sport heritage research about a dozen years ago, I was told on repeated occasions – normally by those based in Britain – that sport heritage was strictly an “American” thing. While certainly, at that time, things like sports halls of fame, stadium tours, and the like were more prevalent in the USA, the idea that sport heritage wasn’t really a part of the heritage narrative in Britain seemed farfetched to say the least. Indeed, now it appears that acknowledging, celebrating, and commodifying the many sport heritages of regions, communities, and teams across Britain are a central part of contemporary heritage narratives, particularly in England’s northwest.
Earlier this month while attending the Transnational Dialogues in Cultural Heritage in Liverpool (sport heritage in Liverpool is immense and very public, and will receive a dedicated blog post in the coming weeks), I had the opportunity to experience many sites and locations associated with the sporting heritage of the northwest of England. Some of these sites are famous for being famous, as it were, some featured sporting practices that are traditional to the region, and some are more conscious of their touristic role.
The first site “visited” (in reality, only a quick drive past) was the Royal Lytham & St Annes Golf Club, one of the courses on the (British) Open rotation, having hosted the tournament eleven times and, most recently, in 2012. There isn’t much in the way of public visitation to the site and, had it not been for my local hosts, I probably would never have been able to find the club. I was not the only tourist lurking outside of the club’s main gates but, as the sign below indicates, it’s not really a club that welcomes visitors in any case.
Indeed, many sport heritages are not really meant for broad, touristic consumption – or, perhaps, are not self-conscious of a touristic gaze. Such was the case when attending a Rugby League match in Wigan. In fact, despite being a sport with a lengthy and distinguished heritage, rugby league has the feel of a sport that is very recent, perhaps as a reaction to making rugby union “more exciting” in the same way that T20 cricket was set up as an antidote to test cricket. However, it is a very traditional sport in England’s northwest and, despite the fact that game presentation (such as the music, etc) had more in common with, say, an NFL or NBA game, there were numerous markers around the stadium indicating the club – and sport’s – history.
I suspect I may have been one of the few foreign spectators at the match (won by Wigan over rival Leeds with a last second penalty kick); unlike other sports like football, rugby league hasn’t attracted vast global attention and, as such, the atmosphere at the match was very local and, dare I say, authentic.
Another community that appeared to publicly embrace and proudly display their sporting heritage was Preston. Specifically, reminders of the town’s home football club – Preston North End (or PNE) – and their most famous player, Tom Finney, were present throughout my brief stay. PNE are one of the oldest football clubs in the world, their home stadium, Deepdale, was the oldest football ground still in use and, for many years, the stadium housed the National Football Museum (the museum has since relocated to Manchester). However, for a club that has been in some of the lower divisions of English football for some years, and have not won many major trophies since before the Second World War, the team appears to welcome quite a few visitors, particularly at a well stocked team shop, through a stadium tour, and via various heritage markers across the stadium grounds. For a town like Preston, which appears unlikely to host many tourists, PNE appears to be one of the community’s star attractions.
The name of PNE’s most famous player, Tom Finney, is also present throughout Preston’s city centre, most notably at the University of Central Lancashire’s sports centre which also has a wonderful interpretation display about his career, his life in Preston, and his contributions to the community
While these examples do not come close to representing the entirety of sport heritages in England’s northwest, they are indicative that sport heritage is not just an “American” thing. Certainly, the role that sport has played in the history, culture, and development of Britain is immense, and it is wonderful to see that many communities – particularly those like Preston – acknowledge the important contemporary role of the sporting past.